Black’n’Easy always tries going a step further, being always noticed and different. That is why with this campaign we have decided to do something extraordinary and original –an internet competition for the young from 5 countries in the region: "Black’n’Easy AMSTERDAM TRIP”.
Black’n’Easy coffee is not prepared in the traditional way and is primarily intended for the urban and busy people who understand the values of a true Turkish coffee. Through the competition which represents also a creative process, it is our intention to gather ideas about numerous opportunities and situations in which one can easily enjoy our coffee
Also, the campaign takes place exclusively through the digital media where we use fantastic possibilities of engaging the target groups and greater opportunities for transition of the message in the correct way to the targeted public.