"Grand Kafa" among three best corporate brands in Serbia

21. 12. 2007.

Grand Kafa Company ranks among three best corporate brands in Serbia, according to The Best Serbian Corporate Brand Award jury. The event was organised by the Ministry for Trade and Commerce and "Pregled" daily.

Grand Kafa won third place for best corporate brand in each nominated product category, confirming its leading position in the food industry.

 

"We are glad that this traditional award of Pregled daily, Ministry of Trade and Serbian Chamber of Commerce exists. We would like to thank the jury for recognising the Grand Kafa quality, the quality that our consumers have been recognising for years now. The fact that Grand Kafa truly is one of the best brands in Serbia is also supported by the statistics, according to which we sold more than 15 million kilograms of coffee in 2007. That makes about two kilograms per inhabitant of Serbia"

On the occasion of presenting the award, the Grand Kafa representatives asserted that it is not only hard to win a leading market position but also to keep it in the harsh competitive environment and that is exactly what makes the Grand Kafa brands recognizable not only in Serbia but in the region as well. Besides traditional black coffee where Grand Kafa is an irrefutable leader, the company is planning to increase their instant beverages and espresso coffee market share and to further expand the chain of Grand Pleasure cafés.

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