Grand Kafa mission is to promote and cherish true values, optimism and trust among people in Adriatic region and initiate honest sociable interactions through ultimate 360º coffee experience.
"Naturally different" - is the corporate culture Atlantic Grupa thrives on, and its basic values - responsibility, creativity and passion are represented by natural symbols - a mountain, a wave, and the sun.
The basic purpose of those three principles is that the company's achievements are achieved through mutual differences, but with the same values.
The sun and its heat are the main motivators of life and everything surrounding us, but also one of the strongest natural elements. For us, the sun represents the passion in everything we do. Passion has many faces, but is recognized in the spark of an eye, the soaring of souls, warmth in the heart... passion is recognized in our approach to our brands, our colleagues and our clients. We show our passion by using our heart and reason in achieving our goals, investing love in what we do, sharing our emotions, recognizing and celebrating our successes.
The mountain represents our journey to the top, the goal that contains beauty, effort, exertion, and hurdles that can be surmounted only by taking responsibility and initiative for conquering those hurdles - because the feeling we get when we reach the peak is irreplaceable. Taking responsibility is seen every day, through little things we do, and the way we do it - where we do not hand over our tasks to others, where we stick to our promises and our given words, where we do not wait for others to do something, but instead take initiative, where we grow in every aspect - the profit, market, brand, and people.
The wave is the foundation of life and creation. With its strength, it washes away the old, and brings on the new, seeks and brings change. Change, the only thing we know happens for sure, asks of us to be creative, find solutions that are innovative, different. For us, creativity means to be open to new ideas, different views and opinions, without prejudice, to create new values, form our environment, and be open to new ideas and process improvements.
Atlantic Grupa's vision is to be a modern, innovative and efficient company that produces and distributes high-quality consumer goods, thereby improving the quality of life of our consumers.